Avon, Colo., August 28, 2020
– Can Do Multiple Sclerosis, a non-profit that delivers health and wellness education programs for families with MS, launched their annual, online campaign today that encourages people living with MS, as well as their friends and supporters, to share how they thrive with MS during September’s Can Do Month celebration.

The Can Do Month campaign honors and remembers the legacy of Can Do MS founder and Olympic ski medalist, Jimmie Heuga, on his birthday, September 22. Jimmie pioneered the philosophy of health through exercise and nutrition, enabling those with MS to lead healthier lives.

Celebrate Jimmie’s can do spirit and inspire others by sharing a photo or video of what you can do! Walking, painting, traveling, volunteering, cooking, biking – anything that inspires you to live passionately.


There are three easy ways to share your photo or video:

  1. Submit online at CanDo-MS.org/CanDoMonth
  2. Share on the Can Do MS Facebook page using the hashtag #ThriveWithMS
  3. Share on your personal Instagram or Twitter account using the hashtag #ThriveWithMS (post must be set to public).

Can Do Month is supported by Biogen, Bristol Myers Squibb, Genentech Inc., Novartis, and Sanofi Genzyme.


About Can Do MS
Can Do MS transforms lives by delivering health and wellness education programs to help families living with MS thrive. For more information, visit the organization’s website at CanDo-MS.org or call 800-367-3101.

About Jimmie Heuga
Jimmie Heuga, a pioneer in the MS care management field was diagnosed with MS in 1970. At the time of his diagnosis, Heuga was advised to avoid physical activity to preserve his health. As a high-caliber athlete, he rebelled against his prescribed sedentary lifestyle and began developing his own program of exercise, which caused his condition to improve. He not only realized the power of exercise, nutrition, positive thinking and movement to enhance his life with MS, but more importantly, he also found that by focusing on what he could do rather than what he could not, he was able to go beyond perceived limitations to live his best life with MS.