NEW YORK – March 4, 2019 – Lokai, the socially responsible brand representing the importance of finding balance along life’s journey, announced a new teal bracelet in partnership with Can Do Multiple Sclerosis (Can Do MS).

Multiple sclerosis is an unpredictable, often disabling disease of the central nervous system that affects nearly 1 million U.S. families.  Although advancements have been made in treatments to reduce disease activity and progression, there is currently no cure.

Can Do MS specializes in helping people manage their disease on a daily basis and empowering them to live full lives. The organization delivers health and wellness education programs centered around exercise, nutrition, symptom management, and motivation to help families living with MS thrive.

“Our goal is to ensure that each and every family living with MS has the opportunity to attend a life-changing program,” said Lisa Mattis, Can Do MS CEO.  “And this new partnership with Lokai will help make this happen. March is MS Awareness Month and the Lokai MS bracelet is the perfect way for people to express their support and spread awareness of MS. The generous financial support will help us provide more families with unforgettable experiences that help them manage their symptoms, discover confidence, and connect with others.”

For each MS Lokai sold, Lokai will donate $1 towards Can Do MS JUMPSTART® Programs, offered at no charge in communities across the country. These specialized education programs provide people with MS and their support partners with the knowledge, skills, and tools to adopt healthy lifestyle behaviors and actively co-manage their MS.

The Multiple Sclerosis Lokai retails for $18 and will be available on and at select retailers nationwide.


Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey. Steven Izen founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt. Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life’s peaks and gaining perspective during lows. Lokai supports this message by donating 10% of net profits to various charitable organizations. Since launching, Lokai has donated 8 million dollars and is sold in over 160 countries. Please visit for more information.

A national nonprofit organization based in Avon, Colo., Can Do MS delivers health and wellness education programs on exercise, nutrition, symptom management, and motivation to help families living with MS thrive. For more information, visit the organization’s website at or call 800-367-3101.